Description
See it in action
Go beyond a list of bullet points. Enter each factor with a little evidence and rate how important it is, and the SWOT Analysis places the most important strengths, weaknesses, opportunities and threats in a clean one-page grid. It works out your strategic position from the balance of factors, and the built-in TOWS action plan turns the analysis into strategies with owners and due dates.
What it does
- One-page SWOT grid – top 8 factors per quadrant, ranked by importance with star ratings
- Strategic position – Aggressive, Turnaround, Diversify or Defensive, worked out from your importance totals
- Factor list – 80 factors with evidence and importance ratings 1–5
- TOWS matrix – SO, WO, ST and WT strategies pulled onto the SWOT page
- Action plan – 40 strategies with what they’re based on, owner, priority, due date and status
- Print-ready – the SWOT sheet fits on one portrait page for workshops and board packs
- Protected formulas – calculations are locked and hidden so nothing breaks by accident
Who it’s for
Business owners, managers, consultants, students, charities and anyone planning strategy, a product launch or a career move.
What’s included
- 1 Excel workbook (.xlsx): How to Use, SWOT, Factors and Action Plan
- A worked example for a growing independent coffee business
- Built-in How to Use guide and sample data you can clear in one step
Requirements
Microsoft Excel 2010 or later, including Excel 2019, 2021 and Microsoft 365 (Windows or Mac). Not designed for Google Sheets.
This is a digital download. No physical item will be shipped. Your file is available to download immediately after purchase.
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